HSH Chemie Expands Organic Pigments Distribution

HSH Chemie has expanded its partnership with Sudarshan Chemical Industries Ltd., becoming the official distributor of Sudarshan’s organic pigments and pigment solutions across Central and Eastern Europe (CEE). This move enables us to offer customers access to a broader, high-performance pigment portfolio.

Bright organic pigments in vibrant colors, used for coatings, plastics, and high-performance pigment solutions.

Expanding our partnership with Sudarshan brings innovative pigment solutions to more industries across CEE.

Strengthening Our Strategic Alliance with Sudarshan 

HSH Chemie is proud to announce the expansion of its long-standing partnership with Sudarshan Chemical Industries Ltd., a global leader in organic, inorganic, effect pigments, corrosion protection pigments, and pigment preparations for coatings, plastics, inks, and specialty applications.

As of July 1st, 2025, HSH Chemie is now the official distributor of Sudarshan pigments for industrial applications across multiple Central and Eastern European (CEE) markets. 

This strategic development follows Sudarshan’s acquisition of the Heubach Group, finalized at the end of Q1 2025. The collaboration, which originally included the former Heubach and Clariant, has now evolved into a more comprehensive partnership through Sudarshan’s expanded pigment division. This growth also enhances both technical support and regional supply capabilities, reinforcing the long-standing relationship with HSH Chemie that began in 2011. 

Pigment Distribution Expansion in Central and Eastern Europe 

With this expansion, HSH Chemie now distributes Sudarshan’s full pigment portfolio, including organic and inorganic pigments, effect pigments, and pigment dispersions, across key Central and Eastern European markets. This strategic footprint allows local manufacturers to access customized pigment solutions designed for advanced coatings and plastic colorants. 

Twelve of our affiliates are serving the following territories: Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Kosovo, Latvia, Lithuania, Moldavia, Montenegro, North Macedonia, Poland, Romania, Serbia, Slovakia and Slovenia. 

To celebrate this milestone, teams from both companies met at Sudarshan’s production site in Langelsheim, Germany in early July 2025. The kick-off meeting focused on commercial, technical, and strategic alignment to better serve customers with advanced coatings and plastic colorants and tailored pigment dispersions. 

 

“We are excited to deepen our collaboration with Sudarshan and expand our reach in the pigment space. With a comprehensive and forward-looking product range, we can provide our customers with tailor-made pigment solutions while strengthening our position in key industries such as coatings, plastics, and printing.”

Janine Herbert

Key Supplier Manager Coating & Adhesives at HSH Chemie

Sudarshan Pigments: A Global Leader in Colour Chemistry 

Sudarshan Chemical Industries Ltd., headquartered in Pune, India, is renowned for its innovation and reliability in the pigment industry. With over 70 years of experience, Sudarshan is a trusted provider of organic and inorganic pigments, effect pigments, corrosion protection pigments, and pigment dispersions for applications in coatings and plastic colorants, inks, cosmetics, and more.

The acquisition has also significantly expanded Sudarshan’s European footprint and production capacity, positioning it to offer HSH Chemie customers stronger logistical efficiency, more robust technical support throughout the region, andaccess to more high-performance Sudarshan pigments. The new entity now operates 19 manufacturing sites across 11 countries, serving more than 4,000 customers in 120+ countries.

“We are very happy to have HSH Chemie as our partner. This partnership allows us to ensure continuity for our customers while continuing to provide them with the highest quality solutions. This marks an important step forward in strengthening our long-term commitment to service excellence and innovation.”

Maik Edler

Head of Sales – Europe at Sudarshan Chemical Industries Ltd.

Comprehensive Pigment Solutions for Technical Applications 

As of July 2025, HSH Chemie supports the full range of  Sudarshan pigments for technical applications, including: 

  • Organic pigments known for vivid colour strength and consistency in coatings and plastic colorants, and inks. 
  • Inorganic pigments designed for opacity, stability, and weather resistance. 
  • Effect pigments such as pearlescent and interference types that add brilliance and depth. 
  • Pigment dispersions and preparations developed for optimized performance and ease of processing. 
  • Functional pigments used in corrosion protection and other specialized industrial needs. 
  • Tailored pigment solutions that meet performance and regulatory requirements. 

This comprehensive offering enables HSH Chemie to serve a wide range of industries with customized pigment technologies and dedicated support throughout the CEE region.

Looking Ahead: Delivering Innovation in Pigment Technologies 

Our continued cooperation with Sudarshan reflects a shared commitment to excellence in organic pigments, with a focus on innovation, regional expertise, and responsive service. Together, we aim to empower manufacturers and formulators in Central and Eastern Europe with next-generation organic pigments, effect pigments, and pigment dispersions, ensuring consistency, compliance, and performance in every application. 

For additional insights and related solutions, explore our Coatings Product Portfolio, Adhesives Product Portfolio, and our latest industry blog on coating material and paint trends in machinery

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