ECS 2025: Driving Innovation in Universal Coatings

Explore HSH Chemie’s ECS 2025 insights on universal coatings, adhesives, and construction chemicals.

 

From March 25–27, 2025, HSH Chemie proudly participated in the European Coatings Show 2025 (ECS 2025), the leading event for the worldwide coatings, adhesives, sealants, and construction chemicals sector. Held in Nuremberg, Germany, this year's ECS once again confirmed itself as the main gathering place for coatings and construction innovators, technical experts, and business executives from all around the world, and HSH Chemie was right at the heart of it all.

Our team greeted a steady stream of guests eager to learn about our most recent developments in coatings, paints, construction raw materials, sustainable formulation strategies, and technological know-how at Booth 1- 457 in Hall 1. Whether reconnecting with long-standing partners or meeting new potential customers, we were delighted to share ideas, examine challenges, and offer insights into potential future solutions, especially for the increasing demands in universal coatings, concrete adhesives, and premier building solutions.

A Hub of Innovation and Collaboration

Attracting thousands of attendees, ECS 2025 was centered on innovation and development in face of changing industry standards and consumer expectations. For HSH Chemie, this environment of open exchange is exactly where we flourish.

Our technical and product experts spoke extensively with formulators, R&D teams, and buying managers. Together, we explored how creative raw materials and high-performance additives can elevate formulations, particularly in sectors like universal coatings and concrete adhesives, where quality, durability, and performance are critical.

On the show floor, there was a real buzz of inspiring energy. As trends emerged and technologies showcased, our booth became a hub for thoughtful discussion and forward-thinking problem solving. Our guests asked real formulation questions, and we were pleased to provide answers and solutions, once more proving the importance of personal, face-to-face contact in a digital age.

ECS 2025 also gave us the opportunity to strengthen our ties with our supplier partners. These alliances help us to provide customized solutions across Central and Eastern Europe, and beyond. With a strong distribution network and a customer-first approach, HSH Chemie continues to be a trusted name in coatings, construction chemicals and other related sectors.

 

Spotlight on CELLQ® Cellulose Ether

CELLQ® cellulose ether, an HSH Chemie brand product with increasing demand for its multifunctionality in coatings, adhesives, and construction chemicals, was one of the stars at our exhibit. Visitors were especially interested in how CELLQ® enhances workability, water retention, and viscosity control in various formulations.

CELLQ® enhances everything from wall putties to tile adhesives, waterproofing products, and cement-based mortars. Particularly in applications requiring high reliability and smooth processing, its consistent performance makes it ideal for universal coatings and premier building solutions.

Our conversations at ECS 2025 highlighted the market’s increasing need for reliable additives matched with professional advice. That’s where HSH Chemie makes a difference for our customers: not just with well chosen goods but also with technical knowledge, documentation, and local market understanding.

Diverse Solutions for a Diverse Market

The traffic at our booth mirrored the broad spectrum of HSH Chemie’s product portfolio in the coatings, adhesives, and construction chemicals segments. From structural adhesives and concrete repair systems to decorative paints, we provide customized solutions for many applications and sectors.

Our range of universal coatings stood out, and was especially relevant to visitors looking for high-performance goods compliant with regulatory and environmental standards. For a variety of end uses—including protective coatings for metal, wood, plastics, and industrial flooring—we showed how our coatings solutions provide durability, flexibility, and visual appeal.

Within the realm of concrete adhesives, we emphasized components that increase flexibility, lower shrinkage, and strengthen bonds. In modern building, when long-term performance and robust bonding are needed, they are vital considerations. With raw materials for one- and two-component polyurethane systems, dispersions, and hot melt adhesives, our adhesive solutions also help sectors including packaging, furniture, automotive, and textiles.

In the area of concrete adhesives, we highlighted ingredients that improve bond strength, reduce shrinkage, and enhance elasticity. These are critical factors in modern construction, where durable bonding and long-term performance are required. Our adhesive solutions also support sectors like packaging, furniture, automotive, and textiles with raw materials for one- and two-component polyurethane systems, dispersions, and hot melt adhesives.

When it comes to premier building solutions, we showed how our range of raw materials, from insulation additives and sealants to waterproofing systems and grouts, aligns with today’s needs for sustainable, efficient construction.

Our ability to match the right product to the right process is a defining strength. We don’t just deliver raw materials, we help ensure that they perform in your specific application, under your real-world conditions.

Creating Strong Bonds That Last

The European Coatings Show 2025 wasn’t just about showing products, it was about building partnerships. Whether we were meeting with suppliers, long-term customers, or new contacts, our first priority was on solving real-world formulation challenges and planning for future growth.

Trade shows like ECS 2025 enable us to strengthen our relationships across the value chain. We were proud to stand alongside our trusted supplier partners, and we appreciated their presence and collaboration throughout the event. Discussions that started at our booth in the past have already led to exciting new projects and joint developments in construction chemicals and premier building solutions.

Beyond products, HSH Chemie offers expert advice in every aspect of the value chain, from technical formulation assistance and regulatory documentation to logistics and warehousing solutions across 14 countries. Our service-first approach is a major reason why our customers trust us to help them achieve their goals.

As a company, we see every meeting at ECS as an opportunity to listen, learn, and grow. Many of the strongest partnerships we’ve built over the years started with a single handshake at a trade fair, and we look forward to seeing where the connections from ECS 2025 will take us next.

Moving Forward with Confidence

Our participation in ECS 2025 reaffirmed HSH Chemie’s leadership in distributing construction chemicals, concrete adhesives, and universal coatings across Central and Eastern Europe. With decades of experience, a strong network, and a passion for innovation, we’re ready to meet the future with confidence.

Our goal remains clear: to provide high-quality, sustainable, and efficient solutions—whether through CELLQ® cellulose ether, new product innovations, or customized formulation support. With our focus on building solutions, we are committed to helping our partners develop reliable, market-ready products that meet the demands of today and tomorrow.

 

Thank You for Joining Us

Thank you to everyone who visited us at the European Coatings Show 2025. Your questions, insights, and enthusiasm made this event a true success for our team. We look forward to continuing these conversations and supporting your journey toward better adhesives, coatings and construction formulations, as well as better results.

If we missed the chance to connect in Nuremberg, you can still explore our featured innovations and services by visiting our ECS 2025 page, or browse our full range of coatings, adhesives, and construction chemicals offerings online.

Let’s keep the momentum rolling; together, we’re shaping the future of universal coatings and building solutions.

If you’re interested in reading more of our HSH Stories to learn more about our company and/or our Industry News articles, we encourage you to visit our website.

Share the article